September 29

Episode 94: Easing Your Employees’ #1 Stress with Gordon Stein

0  comments

Cashflow Cookbook includes more than $13,000 of monthly savings ideas. Yes, monthly! Will all of them work for you? – Gordon Stein

Gordon Stein’s Biography

Gordon Stein, BESc, MBA, CSC, CFEI

Gordon Stein is an international keynote speaker, blogger, personal finance expert, and author of Cashflow Cookbook – $2 Million of Financial Freedom in 60 Easy Recipes. He delivers transformational talks that help people crush their number one stress – their finances.

His mission is to improve financial wellness and help his audience regain focus, balance, and joy in their lives. Gordon combines his trademark wit and storytelling style about a breakthrough path to financial wellness with no risk, minimal effort, minimal sacrifice, and no budgeting.

He works with wealth firms to show clients how to free up more cashflow for investing and dramatically accelerate their wealth building. His talks to associations and employee groups provide concrete steps to improve their financial wellness – an often-missed component of overall wellness. And his presentations to high schools and colleges are critical to engage students on financial wellness and help close the gap on financial literacy.

In his earlier career, Gordon was a senior sales, marketing, and operations executive at high-tech companies, including Dell and Apple.

Gordon holds a degree in Mechanical Engineering from Western University and an MBA from the Rotman School of Business. He has also completed the Canadian Securities Course and the U.S. Certified Financial Education Instructor designation from the National Financial Education Council. He has volunteered with the Western Alumni Board, the Western Engineering Dean’s Advisory Council, and the Crescent School Board of Governors. He is currently a member of the National Financial Educators Council and the National Speakers Association.

In his free time, Gordon is a downhill ski racer, sailor, fitness enthusiast, and not-yet-great (ok, not even good) guitar player. His thoughts on personal finance can be found at cashflowcookbook.com.

In This Episode, You’ll Learn…

In today’s episode, Mike talks with Gordon Stein. Gordon offers a breakthrough path to financial wellness with no risk, minimal effort, minimal sacrifice, and no budgeting.

  • Stop living from one paycheck to the next 
  • End the arguments about money 
  • Forget the hassle of budgeting 
  • Eliminate worries about funding your retirement 
  • Trade tossing and turning for a good night of sleep 

Links & Resources Mentioned…

Read The Transcript

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(upbeat music)

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- Welcome back to the "Get
Unstuck and On Target" podcast.

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I'm Mike O'Neill with Bench Builders,

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and we help companies,
especially manufacturers,

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improve their people
process and planning systems

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so they can scale smarter and faster.

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Joining me from Cleveland,
Ohio, is Gordon Stein.

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Gordon is a keynote speaker, a blogger,

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a personal finance expert,

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and he's the author of
"Cash Flow Cookbook,"

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A $2 million Towards Financial
Freedom in 60 Easy Recipes.

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I've got that book here, we're
gonna be referring to it.

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Welcome Gordon.

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- Oh, pleasure to be here.

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Thank you so much, Mike.

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- Gordon, we had an
opportunity prior to scheduling

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this recording date to talk
about a wide variety of things

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that you could speak on.

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And one thing that really caught
my attention, as you know,

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I come out of an HR background,

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and my business works
closely with HR departments,

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and I know that these HR
departments in today's times

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have been so concerned
about employee wellness

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and they're trying so
many different things.

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But when you point out
that financial wellness

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is something that is often overlooked

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and you pointed out that financial issues

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can be the number one
stressor for employees,

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it has struck me as a perfect topic for us

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to have a conversation on.

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Does that work for you?

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- That does for sure.

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I'm very passionate about it.

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We got a lot of help that employees need.

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- Now I made reference to your book,

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better described as a cookbook.

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I'm gonna kind of hold up, so
it's there, it's excellent.

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We're gonna refer to that
here in a little bit,

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but I like to kind of lift
a little bit of a quote

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from your website and it reads,

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"Money should bring joy to your life.

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Money should free you for today's passions

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and tomorrow's dreams.

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For too many people, money limits them

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and brings stress and anxiety.

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It's time to get outta debt
and build with wealth."

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And this cookbook, and I love the concept,

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is designed to do that.

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So where would you like to start?

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- Well, I mean let's
start with the employees.

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I think they're the most important people

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in this whole discussion.

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And you know, let's back
up before the 9% inflation.

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Let's back up before the
recent stock market plunged

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and the lowering of
people's values of their IRS

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and their 401ks.

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Let's go back to some
information of where we were at,

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just a few months ago.

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And at that point, you know,

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we hit a record for car loan duration.

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Back in my day you had
a 36 month car loan,

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you had a 48 month car loan.

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Average American car
loan now is 72 months.

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- Goodness.

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- Most popular new car loans 96 months.

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- Wow.

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- If you talk about
from an HR perspective,

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many of our listeners here
will have employee assistance

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programs they're funding,

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fully 50% of the calls into EAPs

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are about people's number one
stress, that's their money.

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So every aspect of this we look at,

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we talk about living paycheck to paycheck,

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the stat a few months ago is
65% of Americans with children

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are living paycheck to paycheck.

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You know, Center for Financial
Innovation tells us that 85%

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of employees are so
stress about their money,

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it actually impacts them in the workplace.

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So we've got this looming crisis

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and now everything has fallen
apart much, much further.

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People are pushing out their retirement,

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they're more stressed about
money than ever before.

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Their mortgage rates may
have jumped from, you know,

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2 1/2-3% to 4 1/2-5%.

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And what that means from a
monthly payment perspective

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is massive.

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So, you know, your employees
are fighting this quiet war

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and they really need help, you know.

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Meanwhile, if I look at
the wellness industry,

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here in the US that's an $8
billion industry, it's massive.

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Just about every company
has some sort of a wellness

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initiative on the go.

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And when you look at them,

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we're fighting some really
tough battles there,

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trying to get people to change their diet.

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Diets typically fail
after a couple months.

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Trying to get people to start exercising.

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Those gym memberships
usually have a duration

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of two or three months as well.

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But the biggest area,
which is people's stress

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and principally it's
coming from their finances,

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that's one that we can change,

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and we can do it pretty easily.

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I think it needs to be a key part

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of every organization's wellness program.

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- You know, Gordon, we've
not discussed this prior,

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but I just find it kind of intriguing

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that financial stress is so widespread.

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What is it?

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Are we not instilling financial awareness

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as we raise our children
or what's happening?

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Why is that happening in your opinion?

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- Like there's two big parts to it.

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One you just hit the nail
on the head, you know.

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Where are children gonna get
help with their finances?

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Well, one option would
be from their parents,

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but we've already described parents,

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they're in terrible financial state.

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They don't have much to give,

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and often what they give isn't good.

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And in many cases
they're instilling values

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that really aren't
helpful to the children.

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It's been missing from school
curriculums, grade school,

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secondary school, higher education,

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nothing about financial wellness.

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And that really takes us
to, you know, the employer.

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So people first of all
have had no preparation,

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no training on this whatsoever, right?

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So that's problem number one.

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Problem number two is that,
marketers continue to get more

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and more sophisticated.

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So having been one at
large technology companies,

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it's no accident that you're
desperate to get yourself

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a new iPhone and you can't wait to go out

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and get that new outfit that you want,

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because marketers hold all the cards.

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You know, they're doing
functional MRI studies

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to understand what catch phrases

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are gonna wanna make us buy.

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They do extensive e-testing
on commercials and videos

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to figure out what's
gonna move the consumer.

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There's store trackers
as we move around a store

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to track our path and
those paths are modified

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to get us to buy more.

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You know, on your way out
of large department stores,

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in many cases they'll have a
whole corral that has junk food

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and chips and snacks and
sodas before you can even get

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to the cash register.

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But as humans, we've got
millions of years of genetics

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that haven't adapted.

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You know, we're running the same way.

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So the marketers hold all the playbooks.

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We've not gotten any sharpers
consumers, it's a losing war.

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And so people are really
stuck, so they feel this need

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and this demand and they
tend to spend right up

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to this point on their paycheck,

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and in many cases they're
spending up here somewhere.

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We need to help them.

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- I know you as an author,
I know you as a speaker.

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In what ways do you help
employers with this?

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- Well, what I do is
I speak professionally

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and I speak full time.

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And a lot of those talks are to employees

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helping them with their
financial wellness.

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And it's surprisingly simple.

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Often I title my keynote zero
to 1 million in 60 Minutes,

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which is an audacious promise
to show CUPE's employees

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how to add a million dollars
of wealth in a 60 minute talk

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and I deliver it.

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And it's really that simple.

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So when I wrote "Cashflow Cookbook"

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and I just rewrote the US edition,

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just launched it very recently.

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And in the book I talk
about how to add wealth

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and how to free up cash
flow with minimal effort

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and minimal sacrifice.

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So traditional thinking says,

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hey, you have to give up things,

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you have to do careful budgeting,

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you have to save 10% on what you earn.

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And those things are true,

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but I don't know what could
possibly be a bigger downer

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for people.

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Nobody wants to give up
things that they love.

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And if you say to your spouse,

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hey, this weekend let's
set aside the weekend

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and do some careful detailed budgeting,

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you're gonna need Mary Child.

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(both laughing)

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So, you know, I think we can
look at it much differently.

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And in "Cashflow Cookbook,"

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the whole premise of the book was,

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I show people how to free
up up to $13,000 monthly.

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Reducing their expenses
by up to $13,000 monthly,

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and typically doing it with minimal effort

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and minimal sacrifice.

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And if we can do that for people,

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we can lower this financial spend level

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now we free up some
money for debt repayment,

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we free up some money for
incremental investment,

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get people to, and get
your employees to a place

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of financial freedom.

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And when we do that,

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they can start now to climb
up the Maslow's hierarchy.

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They can do meaningful
work at their companies.

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They can get reengaged,
reengage with their families,

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reengage with their
friends, with their hobbies,

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with their work, and with their passion.

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And I think we owe that to our employees.

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So that's how I like to help.

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- I can see that come
through loud and clear.

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What also kind of drew
me to this conversation

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is on the surface, it's simple,

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and that is you're budgeting
people's eyes glaze over,

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sacrificing.

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People don't want to sacrifice.

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And what you offer in your
book and in your talks

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are just some real practical ways.

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You mentioned that you have
a talk that lasts 60 minutes

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and you promised that you
could put a million dollars.

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Why don't we just take a few minutes.

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Could you give us kind of the highlights

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of what that might would sound like,

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so people get an idea of
kind of where this would go?

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- Yeah, so what I do, talks,

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I talk for a little bit about the state

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of personal finances,
which is really quite bad.

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And that's a comfort to people
'cause they start to see,

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geez, you know, it really is that,

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all my neighbors are in the same boat.

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You know, there's no need
to feel guilty or anxious

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about your finances.

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All financial situations
can be drastically improved.

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And I believe that a great place to start,

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there's lots of bad cooking
puns in "Cashflow Cookbook,"

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So be warned.

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00:10:33,060 --> 00:10:35,160
So I talk about boiling a bill,

238
00:10:35,160 --> 00:10:36,810
and every bill that we have,

239
00:10:36,810 --> 00:10:38,790
people typically have about a dozen or so,

240
00:10:38,790 --> 00:10:40,470
recurring monthly bills.

241
00:10:40,470 --> 00:10:43,380
There's all the other things
that we spend money on.

242
00:10:43,380 --> 00:10:46,710
I took two years and researched
the very best personal

243
00:10:46,710 --> 00:10:48,360
finance hacks.

244
00:10:48,360 --> 00:10:52,770
So easy ways to free up cash
without giving anything up.

245
00:10:52,770 --> 00:10:53,940
Now let me stress, Mike,

246
00:10:53,940 --> 00:10:56,040
that these are things that
you or I would do, okay?

247
00:10:56,040 --> 00:10:59,160
I'm not saying make your
own cleaning products.

248
00:10:59,160 --> 00:11:01,470
I don't want anyone driving
around to six grocery stores

249
00:11:01,470 --> 00:11:04,530
to save on their vegetables
or whatever the case would be.

250
00:11:04,530 --> 00:11:06,360
There's no coupon clipping.

251
00:11:06,360 --> 00:11:08,880
It's just doing things much smarter.

252
00:11:08,880 --> 00:11:11,070
And when we do that, we free up cash,

253
00:11:11,070 --> 00:11:13,800
and then right away we
want to take that cash flow

254
00:11:13,800 --> 00:11:15,900
and do something productive with it.

255
00:11:15,900 --> 00:11:20,040
Increase our contributions
to our 401k or our Roth IRA,

256
00:11:20,040 --> 00:11:21,960
let's get some debt paid down.

257
00:11:21,960 --> 00:11:23,130
And when we start to do that,

258
00:11:23,130 --> 00:11:25,440
these habits start to multiply.

259
00:11:25,440 --> 00:11:27,870
People start to see the
impact on their wealth.

260
00:11:27,870 --> 00:11:31,470
You see that wealth growing
and that gives them options,

261
00:11:31,470 --> 00:11:33,600
that gives them choices.

262
00:11:33,600 --> 00:11:36,660
Sometimes people say, well I
don't really care about money,

263
00:11:36,660 --> 00:11:39,030
I don't want to buy a Ferrari.

264
00:11:39,030 --> 00:11:40,920
I don't think they can buy a Ferrari

265
00:11:40,920 --> 00:11:41,880
if they wanna buy a Ferrari,

266
00:11:41,880 --> 00:11:44,880
but hey, maybe they want to
give more money to their church

267
00:11:44,880 --> 00:11:46,110
or to a charity.

268
00:11:46,110 --> 00:11:48,177
Maybe they want to take a
family sabbatical for a year

269
00:11:48,177 --> 00:11:50,910
and really get to know
each other as a family.

270
00:11:50,910 --> 00:11:52,800
Maybe they want to retire early,

271
00:11:52,800 --> 00:11:54,720
they wanna work in a family business

272
00:11:54,720 --> 00:11:56,880
that might pay less
than their current job,

273
00:11:56,880 --> 00:11:58,860
but they're more passionate about it.

274
00:11:58,860 --> 00:12:01,979
So I want everyone to get that much freer.

275
00:12:01,979 --> 00:12:03,120
But to your point,

276
00:12:03,120 --> 00:12:06,360
let's talk a bit about
some simple examples.

277
00:12:06,360 --> 00:12:07,810
Please let me start with one,

278
00:12:08,730 --> 00:12:11,581
the personal example and I
just kind of stumbled into it.

279
00:12:11,581 --> 00:12:13,620
This is the kind of thing
that's in "Cashflow Cookbook."

280
00:12:13,620 --> 00:12:17,490
So recently I got prescribed
a cholesterol drug,

281
00:12:17,490 --> 00:12:19,380
pretty common, Crestor.

282
00:12:19,380 --> 00:12:22,200
Probably the most popular drug in America,

283
00:12:22,200 --> 00:12:24,150
to lower my cholesterol levels.

284
00:12:24,150 --> 00:12:26,400
And you know, when we get
a prescription in hand

285
00:12:26,400 --> 00:12:29,061
from our doctor, we're
thinking about one thing,

286
00:12:29,061 --> 00:12:31,289
where do I go to get this filled?

287
00:12:31,289 --> 00:12:36,060
Inevitably there's a drug store
probably in the ground floor

288
00:12:36,060 --> 00:12:38,325
of your doctor's office
or really close by,

289
00:12:38,325 --> 00:12:40,500
they're not stupid.

290
00:12:40,500 --> 00:12:43,380
So we head in there with
our prescription as I did.

291
00:12:43,380 --> 00:12:45,780
So, you know, I was waiting
for it to get filled

292
00:12:45,780 --> 00:12:48,750
and then I went to pick
it up and you know,

293
00:12:48,750 --> 00:12:50,021
how much is it?

294
00:12:50,021 --> 00:12:51,270
$107 a month?

295
00:12:51,270 --> 00:12:52,758
- Hmm.

296
00:12:52,758 --> 00:12:53,591
- Now that's not a massive number,

297
00:12:53,591 --> 00:12:55,980
but this is a drug that I
apparently I need to take

298
00:12:55,980 --> 00:12:56,940
for the rest of my life.

299
00:12:56,940 --> 00:13:01,940
So $107 over the next 30 or
40 years is pretty material.

300
00:13:02,325 --> 00:13:04,200
So I just said to the pharmacist,

301
00:13:04,200 --> 00:13:07,020
said this is a little pricey, 107.

302
00:13:07,020 --> 00:13:09,459
And she said, I want to
get one of our drug cards

303
00:13:09,459 --> 00:13:13,200
because then the price
drops to $63 a month.

304
00:13:13,200 --> 00:13:16,650
I'm thinking myself, we're
going from 107 to 63,

305
00:13:16,650 --> 00:13:17,880
pretty dramatic.

306
00:13:17,880 --> 00:13:19,500
How much is the drug card?

307
00:13:19,500 --> 00:13:21,870
It's $20 a year.

308
00:13:21,870 --> 00:13:22,710
So quick math,

309
00:13:22,710 --> 00:13:26,330
I'm gonna save $500 with a $20 drug card,

310
00:13:26,330 --> 00:13:27,510
is a bit of a no brainer.

311
00:13:27,510 --> 00:13:29,310
So I said, yeah, sign me up.

312
00:13:29,310 --> 00:13:32,280
Quite pleased with myself,
right quick conversation,

313
00:13:32,280 --> 00:13:35,130
read up $480 a year.

314
00:13:35,130 --> 00:13:36,990
I was hop for dinner
with my brother-in-law

315
00:13:36,990 --> 00:13:39,600
and I was telling him the
story and I was, you know,

316
00:13:39,600 --> 00:13:42,420
kind of pleased with myself, you know,

317
00:13:42,420 --> 00:13:43,260
and he said, no, no, no.

318
00:13:43,260 --> 00:13:45,450
He says you want to go to
one of the online pharmacies,

319
00:13:45,450 --> 00:13:47,130
is much cheaper.

320
00:13:47,130 --> 00:13:49,620
Gave me the name of the one he was using.

321
00:13:49,620 --> 00:13:53,340
So I went on to this site,
typed it in my prescription,

322
00:13:53,340 --> 00:13:55,770
and the dosage and everything.

323
00:13:55,770 --> 00:13:57,992
Turns out I get it for $13 a month

324
00:13:57,992 --> 00:14:01,170
by joining this online pharmacy.

325
00:14:01,170 --> 00:14:05,190
So I thought you said if we've
gone from 107 to 63 to 13

326
00:14:05,190 --> 00:14:07,890
as a business person,
we're probably not done.

327
00:14:07,890 --> 00:14:10,470
So did a little bit more online shopping.

328
00:14:10,470 --> 00:14:15,470
I now get the pills delivered
to my house for $7 a month.

329
00:14:15,660 --> 00:14:16,629
- Good job.

330
00:14:16,629 --> 00:14:17,462
- So how long did all this take?

331
00:14:17,462 --> 00:14:18,510
About 15 minutes.

332
00:14:18,510 --> 00:14:19,830
What did I give up?

333
00:14:19,830 --> 00:14:21,390
Absolutely nothing.

334
00:14:21,390 --> 00:14:23,746
How much careful budgeting did I do?

335
00:14:23,746 --> 00:14:25,740
None whatsoever.

336
00:14:25,740 --> 00:14:27,300
But now I have $100 a month.

337
00:14:27,300 --> 00:14:30,630
I did a blog post on cashflowcookbook.com,

338
00:14:30,630 --> 00:14:34,680
how I saved 94% on my prescription drugs.

339
00:14:34,680 --> 00:14:35,790
Just that easy.

340
00:14:35,790 --> 00:14:40,380
So imagine if you knew all of these hacks

341
00:14:40,380 --> 00:14:44,970
in every category of spend,
housing, transportation,

342
00:14:44,970 --> 00:14:48,990
food, household, lifestyle, and financial.

343
00:14:48,990 --> 00:14:50,730
Imagine if every one of those costs

344
00:14:50,730 --> 00:14:53,460
and thousands of dollars
a month were optimized

345
00:14:53,460 --> 00:14:56,400
just like I did with
those prescription drugs.

346
00:14:56,400 --> 00:14:59,520
So that's really what
"Cashflow Cookbook" is about.

347
00:14:59,520 --> 00:15:02,940
People can use the book, I
kick-started with my talks,

348
00:15:02,940 --> 00:15:04,590
helps them free up the cash,

349
00:15:04,590 --> 00:15:06,633
gets to a place of financial wellness.

350
00:15:08,310 --> 00:15:11,760
- Gordon, you just mentioned
I think five categories

351
00:15:11,760 --> 00:15:16,760
of spend and you have examples
of ways that you can reduce

352
00:15:18,569 --> 00:15:21,660
your cost in each of those.

353
00:15:21,660 --> 00:15:26,250
Which of the five amount
for the biggest percentage

354
00:15:26,250 --> 00:15:30,570
of their pay or income?

355
00:15:30,570 --> 00:15:32,640
- Yeah, so there's six of them,

356
00:15:32,640 --> 00:15:34,620
I listed them in order of spends.

357
00:15:34,620 --> 00:15:36,870
So housing tends to be one, you know,

358
00:15:36,870 --> 00:15:39,090
flawed by transportation, food, household,

359
00:15:39,090 --> 00:15:40,833
lifestyle and financial.

360
00:15:41,940 --> 00:15:45,060
And you know, some are
more material than others.

361
00:15:45,060 --> 00:15:47,370
The book sets a minimum of $25 a month,

362
00:15:47,370 --> 00:15:49,919
but many of 'em are worth
two, three, $400 a month.

363
00:15:49,919 --> 00:15:51,450
And really interesting.

364
00:15:51,450 --> 00:15:52,980
Some are about conserving.

365
00:15:52,980 --> 00:15:56,400
So if we can find ways to
conserve an electricity and gas

366
00:15:56,400 --> 00:15:58,380
in the home and some of
those kinds of things,

367
00:15:58,380 --> 00:16:01,170
some are about intelligent
comparison shopping,

368
00:16:01,170 --> 00:16:03,180
car insurance, house insurance,

369
00:16:03,180 --> 00:16:07,980
others are, you can appeal
things like your house taxes.

370
00:16:07,980 --> 00:16:10,860
And others are about applying innovation

371
00:16:10,860 --> 00:16:14,460
and disruptive companies
to save us dramatically.

372
00:16:14,460 --> 00:16:19,320
Example, someone moving from
a $200 a month cable TV bill

373
00:16:19,320 --> 00:16:23,070
to YouTube TV at about $70 a month,

374
00:16:23,070 --> 00:16:25,980
there's $130 of savings there.

375
00:16:25,980 --> 00:16:29,253
So there's another item
that's worth checking out.

376
00:16:30,510 --> 00:16:32,730
Gimme an example of one
that was probably the most

377
00:16:32,730 --> 00:16:34,860
interesting one for me.

378
00:16:34,860 --> 00:16:38,550
And embarrassingly it's when
I missed in the first seven

379
00:16:38,550 --> 00:16:40,861
printings of "Cashflow Cookbook,"

380
00:16:40,861 --> 00:16:45,240
and I'm a Canadian and
recently moved to the US,

381
00:16:45,240 --> 00:16:47,730
and what I didn't realize
is when you switch countries

382
00:16:47,730 --> 00:16:50,250
you lose your entire credit history.

383
00:16:50,250 --> 00:16:53,373
So I tried to get a credit
card here in the US,

384
00:16:54,540 --> 00:16:57,153
and they said no, so what
do you mean no, you know.

385
00:16:58,767 --> 00:17:01,227
And I said, could you gimme a lower limit?

386
00:17:01,227 --> 00:17:03,600
And so we went down to a $300 credit card,

387
00:17:03,600 --> 00:17:06,930
they would not give it to me
'cause I had no credit rating.

388
00:17:06,930 --> 00:17:11,490
Eventually I had to put down
$330 on deposit at the bank

389
00:17:11,490 --> 00:17:15,120
to get a credit card with a $300 limit.

390
00:17:15,120 --> 00:17:17,250
So that got me interested
in credit scores,

391
00:17:17,250 --> 00:17:21,150
which was a good thing because
I never really had thought

392
00:17:21,150 --> 00:17:21,983
much about it.

393
00:17:21,983 --> 00:17:24,750
I assumed I had a good credit
card, a good credit rating,

394
00:17:24,750 --> 00:17:26,220
I had lots of credit cards.

395
00:17:26,220 --> 00:17:28,410
But most people don't
know their credit score,

396
00:17:28,410 --> 00:17:31,410
they don't look into it,
they don't know the number.

397
00:17:31,410 --> 00:17:33,450
And here's the shocking part.

398
00:17:33,450 --> 00:17:36,360
Many, many, many credit
scores have errors in them,

399
00:17:36,360 --> 00:17:38,100
in the credit reports.

400
00:17:38,100 --> 00:17:41,779
So you may have a much
more inferior credit score

401
00:17:41,779 --> 00:17:42,612
than you think you do.

402
00:17:42,612 --> 00:17:44,730
And here's why you care.

403
00:17:44,730 --> 00:17:48,300
So loans, the total interest
cost of a loan can swing

404
00:17:48,300 --> 00:17:52,290
by up to 70% depending
on your credit score.

405
00:17:52,290 --> 00:17:53,374
- Goodness.

406
00:17:53,374 --> 00:17:56,790
- Your car insurance costs
can swing by 30 to 50%

407
00:17:56,790 --> 00:18:00,930
and your home insurance
costs can swing by 30 to 50%.

408
00:18:00,930 --> 00:18:04,560
So it's entirely possible that
you could have two people,

409
00:18:04,560 --> 00:18:07,320
let's think of them as twins
with identical everything.

410
00:18:07,320 --> 00:18:11,520
And one is spending $1000
more on loan interest,

411
00:18:11,520 --> 00:18:16,173
car insurance and home
insurance than his peer.

412
00:18:17,040 --> 00:18:19,380
So there's a really
interesting one, and again,

413
00:18:19,380 --> 00:18:20,760
notice what happened there.

414
00:18:20,760 --> 00:18:23,103
We correct errors on our credit score,

415
00:18:24,210 --> 00:18:27,210
we change our lifestyle, not a bit,

416
00:18:27,210 --> 00:18:31,023
but we might be freeing
up $500, $1000 a month.

417
00:18:32,100 --> 00:18:33,813
So when I work with people,

418
00:18:35,490 --> 00:18:38,820
typically I've not seen
anyone who's saved all $13,000

419
00:18:38,820 --> 00:18:40,921
that I document in the book.

420
00:18:40,921 --> 00:18:42,810
If they do have them reach out,

421
00:18:42,810 --> 00:18:45,210
I'll give 'em another
free copy of the book.

422
00:18:45,210 --> 00:18:48,722
But really typical people
can free up $500 a month,

423
00:18:48,722 --> 00:18:50,970
$1,000 a month, $2,000 a month.

424
00:18:50,970 --> 00:18:55,970
Now if you invest that at 7%
over the course of your career,

425
00:18:56,220 --> 00:18:59,160
very easy to add a million dollars.

426
00:18:59,160 --> 00:19:01,800
So I'll often run through
examples of people adding

427
00:19:01,800 --> 00:19:05,910
three or $4 million to
their wealth at retirement.

428
00:19:05,910 --> 00:19:08,163
And those are big lifestyle changes.

429
00:19:09,690 --> 00:19:11,670
- You know, we opened this conversation

430
00:19:11,670 --> 00:19:15,510
talking about how universal
financial stress is,

431
00:19:15,510 --> 00:19:18,527
but something I was wanted to ask you,

432
00:19:18,527 --> 00:19:21,960
when I was managing HR

433
00:19:21,960 --> 00:19:25,953
and I'm working with
employees at all levels,

434
00:19:27,480 --> 00:19:30,180
I made an observation
that kind of surprised me,

435
00:19:30,180 --> 00:19:32,250
but it may be a wrong observation.

436
00:19:32,250 --> 00:19:37,250
And that is, being overextended
was not limited to folks

437
00:19:38,730 --> 00:19:42,628
who were on a much more fixed income

438
00:19:42,628 --> 00:19:47,628
that I found that that ran
all the way up to the C-suite,

439
00:19:47,669 --> 00:19:51,300
and in certain parts of
the C-suite, even more so,

440
00:19:51,300 --> 00:19:55,440
meaning this is not a an income issue,

441
00:19:55,440 --> 00:19:57,480
this is a lifestyle in the like issue.

442
00:19:57,480 --> 00:19:59,433
But did I read that right?

443
00:20:00,497 --> 00:20:02,400
- I see it all the time.

444
00:20:02,400 --> 00:20:05,310
You need look no further than Hollywood,

445
00:20:05,310 --> 00:20:07,650
people like Nicholas Cage,

446
00:20:07,650 --> 00:20:11,820
with incomes that we couldn't
even dream of, broke,

447
00:20:11,820 --> 00:20:14,190
Mike Tyson, broke.

448
00:20:14,190 --> 00:20:16,593
There was an interesting
case of a janitor,

449
00:20:17,730 --> 00:20:21,450
I think it was in Maine,
and he was single,

450
00:20:21,450 --> 00:20:23,610
he was a janitor, that's all he ever did.

451
00:20:23,610 --> 00:20:26,913
He died and left in a state of $8 million.

452
00:20:28,650 --> 00:20:32,880
Spending wisely investing in
blue chip, long term stocks,

453
00:20:32,880 --> 00:20:34,383
left behind $8 million.

454
00:20:35,235 --> 00:20:39,030
And here we have Nicholas
Cage without a penny.

455
00:20:39,030 --> 00:20:43,501
So there's no question, this
goes across all income levels.

456
00:20:43,501 --> 00:20:46,890
When I talk to people
earning $50,000 a year,

457
00:20:46,890 --> 00:20:51,890
they'll say to me, look, I
just don't have 10% to save.

458
00:20:51,959 --> 00:20:56,193
Excuse me, when I talk to
people earning $500,000 a year,

459
00:20:57,060 --> 00:21:00,570
they say to me, I don't have 10% to save.

460
00:21:00,570 --> 00:21:02,400
I actually have a personal friend

461
00:21:02,400 --> 00:21:06,000
who is a commercial lending VP at a bank.

462
00:21:06,000 --> 00:21:11,000
He goes into debt $5,000 more every month.

463
00:21:11,154 --> 00:21:14,130
He works at a major bank.

464
00:21:14,130 --> 00:21:17,850
His game plan in retirement
is to sell his house

465
00:21:17,850 --> 00:21:19,980
in the city, retired to his cottage,

466
00:21:19,980 --> 00:21:23,220
and use those funds to
pay off as to ever growing

467
00:21:23,220 --> 00:21:24,810
line of credit.

468
00:21:24,810 --> 00:21:27,480
So you see this at all income levels

469
00:21:27,480 --> 00:21:31,140
and when I speak with wealth advisors,

470
00:21:31,140 --> 00:21:34,680
they often say that they have
clients whose goal it is,

471
00:21:34,680 --> 00:21:37,593
is to get to $0 of net worth.

472
00:21:38,490 --> 00:21:39,323
- Hmm.

473
00:21:39,323 --> 00:21:41,490
- And I'm talking about people
with considerable earning

474
00:21:41,490 --> 00:21:44,130
because you know, they
need the sports cars,

475
00:21:44,130 --> 00:21:46,260
and of course the cottage
and the private clubs,

476
00:21:46,260 --> 00:21:47,190
and the nannies.

477
00:21:47,190 --> 00:21:52,190
It's not hard to spend that
3, 4, 5, $600,000 a year.

478
00:21:52,230 --> 00:21:53,837
But what does that really mean,

479
00:21:53,837 --> 00:21:57,210
you know, if you're an HR
leader in an organization,

480
00:21:57,210 --> 00:22:00,360
your people are absolutely
panicked about money.

481
00:22:00,360 --> 00:22:02,070
There is no doubt about it.

482
00:22:02,070 --> 00:22:04,410
It's an all consuming stress,

483
00:22:04,410 --> 00:22:06,810
and I think it's one of the
most important things we can do

484
00:22:06,810 --> 00:22:08,340
is to help 'em with that.

485
00:22:08,340 --> 00:22:09,873
I just think it's critical.

486
00:22:11,760 --> 00:22:14,820
- Gordon, as you kind
of reflect on examples,

487
00:22:14,820 --> 00:22:18,903
where either you or clients got stuck,

488
00:22:19,830 --> 00:22:23,343
what did it take for you
or them to get unstuck?

489
00:22:24,313 --> 00:22:26,670
- I think from a financial perspective,

490
00:22:26,670 --> 00:22:29,370
when people get stuck, I
think they get really stuck,

491
00:22:29,370 --> 00:22:31,230
because again, they
don't have the education,

492
00:22:31,230 --> 00:22:33,811
they don't have the knowledge,
the spending continues.

493
00:22:33,811 --> 00:22:37,080
It's too difficult
emotionally to cut things

494
00:22:37,080 --> 00:22:40,920
that they're invested in
from a thing perspective.

495
00:22:40,920 --> 00:22:42,686
And we all have this as an issue.

496
00:22:42,686 --> 00:22:46,230
So I think without any
kind of external factors,

497
00:22:46,230 --> 00:22:49,350
it's very hard for people to get unstuck.

498
00:22:49,350 --> 00:22:50,310
What's exciting,

499
00:22:50,310 --> 00:22:52,830
what's interesting in
writing "Cashflow Cookbook"

500
00:22:52,830 --> 00:22:54,780
and why I'm so passionate about it is,

501
00:22:54,780 --> 00:22:58,086
I think absolutely
everybody can get unstuck.

502
00:22:58,086 --> 00:23:00,210
There was a gentleman
who reached out to me

503
00:23:00,210 --> 00:23:02,430
from the Midwest, I
think, who was in Kansas,

504
00:23:02,430 --> 00:23:05,670
and he said, look, sent me an email,

505
00:23:05,670 --> 00:23:07,200
I think he'd see me on a podcast.

506
00:23:07,200 --> 00:23:09,562
And he said, look, maybe you can help.

507
00:23:09,562 --> 00:23:12,600
And here he was a six
figure income earner.

508
00:23:12,600 --> 00:23:17,600
He was single, he was 47
years old, he had no wealth,

509
00:23:19,620 --> 00:23:22,320
nothing for retirement.

510
00:23:22,320 --> 00:23:23,820
And yet he was earning six figures.

511
00:23:23,820 --> 00:23:27,600
And he said, I just don't
have the free cash flow.

512
00:23:27,600 --> 00:23:30,510
So just because he seemed
very nice and very kind.

513
00:23:30,510 --> 00:23:32,670
And I was touched by a
situation, said, okay,

514
00:23:32,670 --> 00:23:35,100
why don't you send me a schedule
of all of your expenses?

515
00:23:35,100 --> 00:23:38,040
And we went through a
handful of simple changes.

516
00:23:38,040 --> 00:23:41,550
I think we made six
changes in his spending.

517
00:23:41,550 --> 00:23:44,100
He freed up another $500 a month,

518
00:23:44,100 --> 00:23:48,300
he put that in his
company's contributory 401k,

519
00:23:48,300 --> 00:23:50,430
because I said to him,
well, nothing near 401k.

520
00:23:50,430 --> 00:23:51,700
And he said, "No."

521
00:23:51,700 --> 00:23:53,190
I said, what does your company contribute?

522
00:23:53,190 --> 00:23:54,510
And he said, "Yeah."

523
00:23:54,510 --> 00:23:56,730
I said, well how can you
not contribute to that?

524
00:23:56,730 --> 00:23:58,560
He doesn't have any money.

525
00:23:58,560 --> 00:24:02,580
So we freed up $500 a
month, put that on the 401k,

526
00:24:02,580 --> 00:24:04,590
and then we did a catch up call.

527
00:24:04,590 --> 00:24:07,727
He's on track to retire
with half a million dollars

528
00:24:07,727 --> 00:24:09,750
in his 401k.

529
00:24:09,750 --> 00:24:10,680
That's not massive,

530
00:24:10,680 --> 00:24:13,233
but I can tell you it's a
whole lot better than $0.

531
00:24:14,923 --> 00:24:17,850
So simple changes anyone can make.

532
00:24:17,850 --> 00:24:20,280
So lots of examples if you
wanted to get into some more,

533
00:24:20,280 --> 00:24:21,113
Mike.

534
00:24:23,820 --> 00:24:27,060
- I do wanna ask a another
question other than an example,

535
00:24:27,060 --> 00:24:27,993
and that is,

536
00:24:29,130 --> 00:24:33,690
I just kind of just casually
used the term financial freedom

537
00:24:33,690 --> 00:24:36,990
and I'm looking at your backdrop,

538
00:24:36,990 --> 00:24:40,110
and it looks like it's
a canoeing and a like,

539
00:24:40,110 --> 00:24:42,120
but financial freedom.

540
00:24:42,120 --> 00:24:44,730
I know that means different
things to other people,

541
00:24:44,730 --> 00:24:47,760
but when you are talking to groups

542
00:24:47,760 --> 00:24:49,800
and you're trying to describe

543
00:24:49,800 --> 00:24:54,270
what financial freedom looks
like, what's it feel like?

544
00:24:54,270 --> 00:24:56,283
How do you describe that?

545
00:24:57,210 --> 00:24:59,100
- That's a great question.

546
00:24:59,100 --> 00:25:00,870
I think at the simplest level,

547
00:25:00,870 --> 00:25:04,803
it happens when you
spend less than you earn.

548
00:25:04,803 --> 00:25:06,630
And the longer you do that,

549
00:25:06,630 --> 00:25:09,780
the more financially free you become.

550
00:25:09,780 --> 00:25:13,620
That would be one definition
and probably the simplest one.

551
00:25:13,620 --> 00:25:14,580
But what does it mean?

552
00:25:14,580 --> 00:25:19,580
I think it means you can go
after your life's purpose.

553
00:25:20,250 --> 00:25:21,180
I think for most of us,

554
00:25:21,180 --> 00:25:23,970
our life's purpose is to pay the bills,

555
00:25:23,970 --> 00:25:28,140
and to somehow tread water financially.

556
00:25:28,140 --> 00:25:30,480
And for many, many, many
people of low income levels,

557
00:25:30,480 --> 00:25:32,763
it's about figuring out which bill to pay,

558
00:25:33,810 --> 00:25:35,490
and we only get one life.

559
00:25:35,490 --> 00:25:37,380
And so, you know,

560
00:25:37,380 --> 00:25:40,110
here's an opportunity to
go and live your best life,

561
00:25:40,110 --> 00:25:43,800
to do something that's
meaningful to really help people.

562
00:25:43,800 --> 00:25:48,800
So, I attempted to retire
mid 50s and people say,

563
00:25:48,900 --> 00:25:50,280
wow, how'd you do that?

564
00:25:50,280 --> 00:25:53,160
I always say to people, I
read my own book, you know,

565
00:25:53,160 --> 00:25:54,960
because I think everybody can do that.

566
00:25:54,960 --> 00:25:58,227
And then, you know,
because I wrote the book,

567
00:25:58,227 --> 00:26:01,380
and there's a lot of demand
for me to speak on the book

568
00:26:01,380 --> 00:26:03,750
to help others with
their personal finances.

569
00:26:03,750 --> 00:26:05,700
But it's really changed my whole life

570
00:26:05,700 --> 00:26:08,190
because as I say at the start of the book,

571
00:26:08,190 --> 00:26:10,830
you know, I'm sitting in my studio,

572
00:26:10,830 --> 00:26:13,290
and I've got a whole
wall of guitars behind me

573
00:26:13,290 --> 00:26:17,340
and I often use the
weather app on my phone

574
00:26:17,340 --> 00:26:19,470
to determine my agenda for the day.

575
00:26:19,470 --> 00:26:20,400
So if it's nice,

576
00:26:20,400 --> 00:26:23,010
I may want to get up
and do a bike or a kayak

577
00:26:23,010 --> 00:26:25,230
as you can see here in the picture.

578
00:26:25,230 --> 00:26:26,063
And if it's rainy,

579
00:26:26,063 --> 00:26:28,020
I might grab one of my
guitars off the wall

580
00:26:28,020 --> 00:26:29,160
and play my guitar.

581
00:26:29,160 --> 00:26:33,073
Then my lead vocalist slash
wife will come in and you know,

582
00:26:33,073 --> 00:26:35,970
have some fun and do a jam for a while.

583
00:26:35,970 --> 00:26:38,520
And then, you know, when I'm working,

584
00:26:38,520 --> 00:26:40,740
which is usually when it's rainy,

585
00:26:40,740 --> 00:26:41,970
you know, I'm working on talks,

586
00:26:41,970 --> 00:26:45,060
I'm out delivering talks
and I'm helping people.

587
00:26:45,060 --> 00:26:48,660
And I think about how far,
you know, that has taken me

588
00:26:48,660 --> 00:26:50,910
from working in the corporate world.

589
00:26:50,910 --> 00:26:52,170
Where many of us are working on things

590
00:26:52,170 --> 00:26:54,660
we're really not passionate about.

591
00:26:54,660 --> 00:26:57,540
So if we can find our career and our job,

592
00:26:57,540 --> 00:26:59,610
could be with an employer,
could be on their own,

593
00:26:59,610 --> 00:27:01,020
doing something they're interested in,

594
00:27:01,020 --> 00:27:03,270
they're passionate about,
helping other people,

595
00:27:03,270 --> 00:27:06,630
building a great organization,
growing our employees,

596
00:27:06,630 --> 00:27:11,280
those things get us to this
great state of freedom.

597
00:27:11,280 --> 00:27:14,010
But you want to be there
where you're not sweating

598
00:27:14,010 --> 00:27:15,150
the finances.

599
00:27:15,150 --> 00:27:17,733
And let's us move up
that Maslow's pyramid.

600
00:27:19,410 --> 00:27:21,570
- Thank you for clarification.

601
00:27:21,570 --> 00:27:24,630
I wanna come back to the
"Cashflow Cookbook" for a moment.

602
00:27:24,630 --> 00:27:27,510
I do believe I have the latest US version

603
00:27:27,510 --> 00:27:29,730
and as I have read through it,

604
00:27:29,730 --> 00:27:32,760
I've not had the time to read through it,

605
00:27:32,760 --> 00:27:35,430
cover to cover like I intend to.

606
00:27:35,430 --> 00:27:38,640
But as I was reading through
this, I got this last week,

607
00:27:38,640 --> 00:27:43,020
what I love about this
is it's very digestible,

608
00:27:43,020 --> 00:27:46,170
if you allow me to use that
term it being a cookbook.

609
00:27:46,170 --> 00:27:51,170
But you spend about two
pages max on a category.

610
00:27:53,521 --> 00:27:56,190
And you got 'em broken down
by those different categories.

611
00:27:56,190 --> 00:28:00,660
But what I would say is that
it's not intimidating at all

612
00:28:00,660 --> 00:28:02,250
to to read.

613
00:28:02,250 --> 00:28:06,393
You look at it and you kind of
go, ah, that's common sense.

614
00:28:07,410 --> 00:28:08,970
I can do that.

615
00:28:08,970 --> 00:28:12,240
And you shared both in the book,

616
00:28:12,240 --> 00:28:15,780
and what you mentioned
earlier, it doesn't take a lot,

617
00:28:15,780 --> 00:28:18,840
if you were to adopt five
or six of these things,

618
00:28:18,840 --> 00:28:21,847
it can make a huge difference.

619
00:28:21,847 --> 00:28:25,380
Gordon, you shared in
our prior conversation

620
00:28:25,380 --> 00:28:28,380
a little bit about how this
has kind of enlightened

621
00:28:28,380 --> 00:28:31,050
a sense of passion in you.

622
00:28:31,050 --> 00:28:33,370
And that is you're not necessarily selling

623
00:28:33,370 --> 00:28:36,243
"Cashflow Cookbooks"
because you need the money.

624
00:28:38,010 --> 00:28:39,390
Maybe I shouldn't say it that way,

625
00:28:39,390 --> 00:28:41,820
but that's kind of how I took it.

626
00:28:41,820 --> 00:28:42,720
- Right.

627
00:28:42,720 --> 00:28:46,020
- But but you're doing this and
it's bringing you in contact

628
00:28:46,020 --> 00:28:50,250
with individuals and with groups
and you're changing lives.

629
00:28:50,250 --> 00:28:51,550
That has to be gratifying.

630
00:28:53,190 --> 00:28:54,175
- You know what?

631
00:28:54,175 --> 00:28:56,400
It really is fantastic.

632
00:28:56,400 --> 00:28:58,470
And I think it's really
important for people, you know,

633
00:28:58,470 --> 00:28:59,700
if they're working at companies

634
00:28:59,700 --> 00:29:03,000
or they've got their own
business to be really passionate

635
00:29:03,000 --> 00:29:05,640
about what they do and
and get involved in it,

636
00:29:05,640 --> 00:29:07,080
and really try and make a difference.

637
00:29:07,080 --> 00:29:08,340
And you know,

638
00:29:08,340 --> 00:29:10,920
when I get people speaking
with me after I do a talk

639
00:29:10,920 --> 00:29:14,160
at a company, an employee
session and people say,

640
00:29:14,160 --> 00:29:16,876
wow, I had no idea I
could make these changes.

641
00:29:16,876 --> 00:29:20,010
You know, and I love your
notion of getting unstuck

642
00:29:20,010 --> 00:29:21,510
'cause that's what it is.

643
00:29:21,510 --> 00:29:24,030
So if you made a simple change, you know,

644
00:29:24,030 --> 00:29:27,584
maybe you're spending 100 or
$200 a month on, you know,

645
00:29:27,584 --> 00:29:30,188
prescription drugs as we talked about,

646
00:29:30,188 --> 00:29:33,810
there's ways to save on
every category of spend,

647
00:29:33,810 --> 00:29:35,670
simple changes anyone can make.

648
00:29:35,670 --> 00:29:36,630
And then you know what,

649
00:29:36,630 --> 00:29:38,670
they get to this point of being free.

650
00:29:38,670 --> 00:29:41,700
They get unstuck in their finances,

651
00:29:41,700 --> 00:29:44,970
and let's now move on to
something like our family,

652
00:29:44,970 --> 00:29:48,540
or our employees, or
helping our community,

653
00:29:48,540 --> 00:29:52,500
or doing something you're
passionate about, playing music,

654
00:29:52,500 --> 00:29:53,333
whatever it is.

655
00:29:53,333 --> 00:29:54,750
But we can all get to a better place

656
00:29:54,750 --> 00:29:57,453
than being stuck on our finances.

657
00:29:59,640 --> 00:30:02,040
- Gordon, you have given
us some great examples

658
00:30:02,040 --> 00:30:05,940
in which practically you can get unstuck.

659
00:30:05,940 --> 00:30:09,660
I appreciate you sharing
these with us today.

660
00:30:09,660 --> 00:30:11,760
If folks wanna learn
more or reach out to you,

661
00:30:11,760 --> 00:30:13,760
what's the best way for them to do that?

662
00:30:14,850 --> 00:30:16,170
- Again, take a look at my website,

663
00:30:16,170 --> 00:30:18,899
which is cashflowcookbook.com.

664
00:30:18,899 --> 00:30:22,050
So I've got about 60 blog posts up there.

665
00:30:22,050 --> 00:30:25,110
I set them aside while I was
writing the latest edition

666
00:30:25,110 --> 00:30:26,610
so I can get rolling on that.

667
00:30:26,610 --> 00:30:29,790
Again, they can subscribe to my blogs.

668
00:30:29,790 --> 00:30:34,470
I don't sell their names anywhere
or their email addresses.

669
00:30:34,470 --> 00:30:36,844
You get a blog post a week or so.

670
00:30:36,844 --> 00:30:39,930
Just different ideas to
help with your finances.

671
00:30:39,930 --> 00:30:41,760
So there's lots more
content and information

672
00:30:41,760 --> 00:30:44,220
on cashflowcookbook.com.

673
00:30:44,220 --> 00:30:46,140
If they want to get a copy of the book,

674
00:30:46,140 --> 00:30:49,656
there's a Canadian edition
and a US edition up on Amazon.

675
00:30:49,656 --> 00:30:52,740
So there's a simple way,
it's available as a paperback

676
00:30:52,740 --> 00:30:54,570
or as a kindle edition.

677
00:30:54,570 --> 00:30:57,540
So you know, awfully low cost price point.

678
00:30:57,540 --> 00:30:59,400
People say what's the best investment?

679
00:30:59,400 --> 00:31:00,870
I say educational learning.

680
00:31:00,870 --> 00:31:04,552
So here's a great place to get
started with your finances.

681
00:31:04,552 --> 00:31:07,440
For employers, if they're
interested in have me come

682
00:31:07,440 --> 00:31:09,330
and speak to their employees,

683
00:31:09,330 --> 00:31:12,150
I absolutely do that with great passion.

684
00:31:12,150 --> 00:31:15,942
And I do both virtual and
live, and even hybrid sessions.

685
00:31:15,942 --> 00:31:20,160
So do that all across the
United States and Canada.

686
00:31:20,160 --> 00:31:23,070
There's a speaking section on my website,

687
00:31:23,070 --> 00:31:24,660
cashflowcookbook.com.

688
00:31:24,660 --> 00:31:27,180
They can check that out or
reach out and book some time

689
00:31:27,180 --> 00:31:28,140
with me.

690
00:31:28,140 --> 00:31:32,010
And yeah, those are the
main ways are social media.

691
00:31:32,010 --> 00:31:35,400
I'm usually @cashflow
cookbook other than Twitter,

692
00:31:35,400 --> 00:31:36,810
who's a little stingy with a letter,

693
00:31:36,810 --> 00:31:41,810
so it's @cashflowcookbk,
missing the final two Os.

694
00:31:43,030 --> 00:31:44,970
But yeah, and love to connect.

695
00:31:44,970 --> 00:31:47,820
You can figure out how to reach
me directly from my website

696
00:31:47,820 --> 00:31:49,959
if you've got questions or ideas.

697
00:31:49,959 --> 00:31:53,523
Love to hear from you, and
love to connect with people.

698
00:31:54,360 --> 00:31:57,300
- We'll include all of
that contact information

699
00:31:57,300 --> 00:31:58,800
in the show notes.

700
00:31:58,800 --> 00:32:00,210
I have been on your website,

701
00:32:00,210 --> 00:32:02,691
and I have read a number of your blogs.

702
00:32:02,691 --> 00:32:05,490
It's an excellent
website, very informative,

703
00:32:05,490 --> 00:32:07,830
the blogs do kind of draw you in.

704
00:32:07,830 --> 00:32:11,099
And I just wanna say thank
you for spending time

705
00:32:11,099 --> 00:32:14,793
with me today, sharing your passion.

706
00:32:16,050 --> 00:32:16,883
- Terrific.

707
00:32:16,883 --> 00:32:20,310
Great to be here, and let's
get more people unstuck, Mike.

708
00:32:20,310 --> 00:32:22,773
- Well, with your help,
we'll do just that.

709
00:32:24,240 --> 00:32:27,900
I also wanna thank our
listeners for joining us today.

710
00:32:27,900 --> 00:32:30,540
We upload the latest
episode every Thursday

711
00:32:30,540 --> 00:32:34,320
to all the major platforms,
including Apple and Spotify.

712
00:32:34,320 --> 00:32:36,900
So if you've enjoyed
this episode with Gordon,

713
00:32:36,900 --> 00:32:38,550
please subscribe.

714
00:32:38,550 --> 00:32:40,470
I've got a question for our listeners.

715
00:32:40,470 --> 00:32:42,150
Are you trying to grow your business

716
00:32:42,150 --> 00:32:44,520
and you wanna make sure that
you got the right people,

717
00:32:44,520 --> 00:32:48,420
process and planning systems
in place to grow smoothly?

718
00:32:48,420 --> 00:32:53,040
If yes, let's talk head to unstuck.show

719
00:32:53,040 --> 00:32:56,760
and schedule a quick non sales call.

720
00:32:56,760 --> 00:32:58,980
We'll talk about your growth goals,

721
00:32:58,980 --> 00:33:02,280
and I'll do what I can to
offer some actionable guidance

722
00:33:02,280 --> 00:33:04,710
to help you grow your business.

723
00:33:04,710 --> 00:33:06,540
So I wanna thank you for joining us

724
00:33:06,540 --> 00:33:09,660
and I hope you have picked
up on some tips from Gordon

725
00:33:09,660 --> 00:33:13,200
that will help you get
unstuck and on target.

726
00:33:13,200 --> 00:33:14,078
Until next time.

727
00:33:14,078 --> 00:33:17,245
(upbeat gentle music)

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